Malaysia’s UEM Sunrise Unveils $2.9 Billion Waterfront City Project in Johor to Attract Singaporean Investors

Malaysia’s UEM Sunrise has announced the launch of “Southshore City,” a RM 13.7 billion ($2.9 billion) waterfront development in Johor designed to attract investors from Singapore, Indonesia, and the Middle East. The project includes residential towers, a tech park, a medical district, and a retail waterfront promenade.

Johor’s proximity to Singapore has long made it a hotspot for property investment. With the upcoming Johor–Singapore Special Economic Zone, analysts expect rising cross-border worker activity, increasing housing demand.

Southshore City will feature smart-home infrastructure, green building materials, AI-powered security, and solar-integrated rooftops. UEM Sunrise is targeting middle- and upper-income buyers seeking affordable alternatives to Singapore’s rising property prices.

The company is partnering with Japanese construction group Obayashi and Thailand’s Central Pattana for the retail and lifestyle component. Discussions are underway with Singapore’s Parkway Hospitals for the medical district.

Johor's market is experiencing renewed momentum, with foreign inquiries rising 22 percent this year. UEM Sunrise believes Southshore City will anchor a new wave of international investment and strengthen Johor’s position as Malaysia’s fastest-growing property hub.