Advertise on The Platinum Capital
Six commercial products, one editorial standard. Display and sponsorships on a premium business-news environment, branded content from a content studio that knows the beat, and global press-release distribution to 1,000+ news outlets — without the editorial firewall ever giving an inch.
Direct line: sales@theplatinumcapital.com · Reply within one business day.
Who you're reaching
The Platinum Capital is read by professionals whose day jobs are shaped by the stories we file — capital allocators, c-suite operators, founders weighing the next move, and the advisory tier that briefs them. The audience is qualified by the editorial bar: serious business journalism attracts serious business readers.
CEOs, CFOs, COOs, and non-executive directors at listed and large private companies — the people approving budgets, deals, and partnerships.
Asset managers, family offices, sovereign-wealth funds, and private-credit desks — the readers whose decisions move price.
Growth-stage founders, scale-up CEOs, and senior operators benchmarking strategy, capital, and competitors.
Senior officials, regulators, sovereign-policy advisors, and the consultancy and advisory tiers that shape decisions.
The advertising menu
Mix and match. Most campaigns combine two or three products — for example, a quarter-long category sponsorship plus a branded-content piece plus a global press-release distribution at launch.
Run-of-site
Premium IAB-standard placements across the homepage, section landing pages, and within long-form articles. Brand-safe, viewable, and rendered next to editorial that holds up to scrutiny.
Vertical ownership
Own a section — Banking, Finance, Real Estate, Energy, Technology, Leadership, or any of our 28 desks. A single sponsor card, a clear ‘Presented by’ line, and exclusive share-of-voice across the section's display inventory.
Native, with a label
Long-form pieces produced by our partner-content team, hosted in a clearly-labelled Partner Content section. Magazine-quality writing, design, and analytics — never disguised as editorial.
The morning briefing
Title and slot sponsorships on our morning newsletter — read by a self-selected audience of business decision-makers who chose to hear from us in their inbox.
Year-long association
Sponsor a category, the gala, or the awards as a whole. Editorial judging stays independent — sponsorship sits on the trophy, the website, the gala collateral, and the post-event coverage.
Global syndication
Push your news to 1,000+ news outlets, financial portals, and industry publications across North America, Europe, Asia-Pacific, the Middle East, and Africa — through our distribution partners and regional newswire network.
Global press-release distribution
Whether you're announcing a funding round, a regulatory clearance, an executive move, or an industry-first product, the press-release distribution programme puts your release in front of journalists and readers at over a thousand news outlets, financial portals, and industry titles across every major business region.
SEO-formatted release — written or polished by our team for ranking and pickup.
Regional targeting — single region, multi-region, or full global push.
Terminal pickup where eligible — Bloomberg, Reuters, Dow Jones routes.
Pickup report within seven days — list of where the release landed.
300+
North America
US, Canada, and major regional and metro press outlets, plus financial portals.
250+
Europe & UK
UK national press, EU financial titles, and German, French, and Nordic business publications.
200+
Asia-Pacific
India, Singapore, Hong Kong, Japan, Australia, and ASEAN regional press partners.
150+
Middle East
GCC business and English-language regional press across UAE, KSA, Qatar, Bahrain, Kuwait, and Oman.
80+
Africa
Pan-African business titles plus South African, Nigerian, Kenyan, and Egyptian press.
60+
Latin America
Mexico, Brazil, Argentina, Chile, Colombia, and pan-LatAm financial press.
The firewall
Brands advertise on serious news titles for the same reason readers read them — the editorial bar. The moment that bar slips, the audience stops being worth reaching. We hold the line, in writing, in our Editorial Policy.
Sponsors and advertisers do not preview editorial content, do not influence what we publish, and do not get coverage in exchange for sponsorship. This is a written policy, not a posture.
Branded content runs in a separate Partner Content section with a clear ‘Produced for [Brand]’ label, distinct visual treatment, and its own URL pattern. Readers always know what they're reading.
TPC Awards sponsors do not see the shortlist before the public does. Judging is run by our editorial leadership and an independent jury. Sponsorship buys association, not outcome.
Branded content is excluded from editorial recirculation modules — the ‘More from this section’, ‘Most read’, and home-page lists carry only editorial work.
How a campaign comes together
Most briefs go from first call to live campaign in two weeks or less. Here's the shape of it.
01
Tell us the audience, the goal, the timing, and the budget. A first call usually takes thirty minutes.
02
We come back with a tailored package — formats, dates, distribution mix, deliverables, and a fixed price.
03
Creative production, scheduling, QA, and live delivery — with a single point of contact through the campaign.
04
Post-flight reporting on impressions, viewability, engagement, and where reach landed across distribution.
Frequently asked
No. This is the editorial firewall — sponsors and advertisers do not see editorial content before publication, do not have input into it, and do not get coverage in exchange for sponsorship. Branded content is a separate product, clearly labelled, and never blended with our journalism.
We will publish audited monthly metrics from our analytics provider once we have a complete twelve-month baseline. In the meantime, we work in good faith on guaranteed delivery (impressions, sends) rather than estimated reach, and report against the actual delivery on every flight.
Yes. Targeting by section, by topic, by reader geography, or by device is supported on every banner and newsletter product. Category sponsorships are exclusive within a section.
There is no public rate card — packages are tailored to fit goal, scale, and timing. Smaller test flights and full-quarter category sponsorships are both available.
We partner with established newswire and syndication networks to push releases to 1,000+ news sites across the regions listed above. You supply the release and assets; we handle SEO formatting, regional targeting, and pickup reporting.
Banner and newsletter campaigns can go live within five business days of brief sign-off. Branded content and category sponsorships typically take two to four weeks. Press-release distribution can be same-week.
Tell us what you're trying to do
Send a note with the audience, the goal, the timing, and the rough budget. We'll come back the same business day with a tailored package.
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