Accor Expands Saudi Portfolio With 11 New Hotels as Kingdom Becomes Its Fastest-Growing Market

French hospitality giant Accor has announced 11 new hotel projects in Saudi Arabia, solidifying the Kingdom as its fastest-growing global market. The new portfolio additions include premium, mid-scale, and luxury brands across Riyadh, Jeddah, Taif, and the Red Sea Coast.

Accor currently operates 43 hotels in the Kingdom. With the new expansion, it expects to surpass 60 properties by 2028. The company says Saudi Arabia’s tourism boom, driven by Vision 2030, is transforming the Gulf into one of the world's most promising hotel markets.
Accor’s luxury labels—Raffles and Fairmont—will anchor two new developments near the Red Sea International Airport. Pullman and Novotel brands will expand in Riyadh to support the city’s growing conference and events sector.

Saudi Arabia’s hospitality pipeline has attracted strong interest from global hotel groups, but Accor is one of the few with widely diversified brand coverage. The company is also partnering with Saudi developers on “lifestyle hotels” targeting younger travelers.
Analysts say the firm’s aggressive expansion shows confidence in Saudi Arabia’s long-term tourism fundamentals, driven by mega-projects such as Qiddiya and Diriyah Gate.