GCC Insurers Embrace Embedded and Digital Insurance

The insurance sector in the Gulf is undergoing digital disruption, with increasing interest in embedded insurance (insurance built into other products/services), insurtech partnerships and AI-powered underwriting. While specific company names are not yet dominating headlines, indโ€ฆ

Amelia Rowe

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Amelia Rowe

Published

Nov 18, 2025

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1 min

GCC Insurers Embrace Embedded and Digital Insurance

The insurance sector in the Gulf is undergoing digital disruption, with increasing interest in embedded insurance (insurance built into other products/services), insurtech partnerships and AI-powered underwriting. While specific company names are not yet dominating headlines, industry trends point to regional insurers pivoting to new models.

Drivers of change

    Implications

      Challenges

        Outlook

        Over the next year, expect Gulf insurers to launch more embedded-insurance pilots in sectors like mobility, travel and property, and more partnerships between regional banks/fintechs and insurance providers. Regulatory sandboxes may accelerate innovation. Insurers that adapt digitally are likely to gain competitive advantage in a region seeking diversification and higher-value financial services.

        Amelia Rowe

        Written by

        Amelia Rowe

        Senior correspondent ยท Markets & Sovereign Capital

        Amelia spent eight years inside a sovereign wealth fund before deciding she'd rather write about institutional money than allocate it. She covers central banking, sovereign capital, and the macro decisions that quietly choose which markets get the next decade. Sharp on monetary policy; impatient with anyone who confuses noise with signal. Based in London. Reach out at amelia.rowe@theplatinumcapital.com.