GCC Insurers Embrace Embedded and Digital Insurance

The insurance sector in the Gulf is undergoing digital disruption, with increasing interest in embedded insurance (insurance built into other products/services), insurtech partnerships and AI-powered underwriting. While specific company names are not yet dominating headlines, industry trends point to regional insurers pivoting to new models.

Outlook

Over the next year, expect Gulf insurers to launch more embedded-insurance pilots in sectors like mobility, travel and property, and more partnerships between regional banks/fintechs and insurance providers. Regulatory sandboxes may accelerate innovation. Insurers that adapt digitally are likely to gain competitive advantage in a region seeking diversification and higher-value financial services.