UAE’s “Startup Capital of the World” campaign seeks unicorns and jobs

United Arab Emirates has launched a national campaign under the title “The Emirates: The Startup Capital of the World” aimed at making the country a global hub for entrepreneurship, innovation and startup growth. Pocket Gamer+1 The campaign, supervised by the UAE Ministry of Economy & Tourism, the Government Media Office and the UAE Entrepreneurship Council, aims to attract, cultivate and support startups at scale—including setting targets for unicorn creation and job-creation across the ecosystem.

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If successful, the campaign could accelerate the UAE’s transition into a global innovation hub, attracting not just regional but international startup talent, increasing venture-capital flows, and aligning with broader economic-diversification ambitions. The next 12-24 months will likely show whether the campaign advances beyond branding into measurable startup-ecosystem outcomes (company scale-ups, landmark exits, global founder magnetism).